EXPERIENCE
FaceCake Marketing Technologies | Creative Director
Aug 2019 - Current
I lead the creative direction for FaceCake’s unique AI-Driven Augmented Reality shopping platform, guiding brand strategy, user experience, and design execution across all digital channels and in-person experiential activations for our clients. I manage and mentor a cross-functional creative team, driving innovation through emerging trends, user insights, and performance data. Collaborating closely with product developers, engineers, and marketing teams, I deliver immersive, user-centric experiences that align with both internal goals and client objectives.
Mamba Sports Academy/SportsAcademy/ Yoga By SA | Creative Director
April 2018 - May 2019
As Creative Director at Sports Academy, I led a multidisciplinary team to shape and grow the brand identity across all divisions. I was responsible for developing and managing the brand’s voice and visual identity, overseeing the entire creative process, and executing strategic marketing campaigns informed by data and analytics. I collaborated with cross-functional teams to align creative initiatives with business goals, while managing project timelines, team workflows, and resource allocation. This role demanded a balance of strategic vision, hands-on leadership, and creative execution to elevate the brand across both digital and physical platforms.
GOLIN | Designer/Art Director
Jan 2014 – Oct 2017
At Golin, I was responsible for concept development, design, and execution of creative work across high-profile accounts including Nintendo, Clif Bar & Company, and Toyota. Collaboration and teamwork were at the core of Golin’s culture, and my strengths in both allowed me to contribute meaningfully to a team that consistently delivered bold, forward-thinking creative. As a designer, I developed content and strategy for a range of initiatives—from social media campaigns to major brand launches and experiential event activations. These projects demanded a versatile skill set, including UI/web design, photography, illustration, video editing, and the creation of both digital and print collateral.
Wacky Puppy Designs | Freelance Graphic/Web Designer
2012 - 2015
I conceptualized and executed visually compelling websites, including advanced interactive experiences tailored to client goals and brand identity. Specialized in logo design, brand development, and typography to deliver cohesive visual storytelling across digital and print platforms. Produced print ads, marketing collateral, and various graphic assets. Served as lead designer on multiple high-profile projects, managing creative direction from concept to delivery. Notable clients included Ascendium Technology, Coastal Quest, Dr. Hans Gruenn, Model People, Ojai Fire Safety, UNESCO, and others.
Appsnminded | Graphic Designer/UX/UI Designer/App Development Manager
2012 – 2014
Designed and developed over thirty mobile and web applications, with a focus on intuitive UX/UI and visually compelling interfaces. Led end-to-end project lifecycles, from concept and design to development and deployment, ensuring cohesive brand experiences and functional performance. Directed and executed marketing and social media campaigns, integrating visual storytelling with strategic messaging. Produced and edited high-definition videos and motion graphics to support app launches and promotional initiatives. Managed cross-cultural teams and maintained seamless communication between international clients and development teams. Collaborated with notable clients including Jakks Pacific, Magic Pictures, Moqod, Injoit, The Launch Engine, and others.
MobiGirl Media | Graphic/Web Designer
2011 - 2014
Led the design and development of the first mobile ad network tailored specifically for teen girls, pioneering a niche digital marketing solution. Designed and launched a self-service e-commerce platform for mobile ad sales, enabling streamlined transactions and client access. Created cross-platform mobile advertisements with a strong focus on user engagement and visual consistency. Produced a full suite of marketing materials (including trade show brochures, pamphlets, handouts, and branded leave-behindS) to support business development and client outreach. Collaborated with high-profile clients such as Relativity Media, Codnes, App Village, Appency, Mercury Active, KidzBop, Budge Studios, Nutty Apps, Toyology, Chic Buds, Fashion Playtes, and others.
EDUCATION
General Assembly | User Experience Design Course | 2018
California State University Channel Islands | BA in Graphic Design & Art Direction
Minor in Computer Game Design | Certificate in Digital Media