Danielle Kasum

I had the opportunity to work directly alongside the Creative Director on this edgy pitch. Based on our research, we focussed on the idea of representation in the media and Hollywood. After developing and crafting these two cutting edge campaigns I then lead the design and visual direction. This brought the vision to life making it a strong pitch.

Clif Bar was a huge new business opportunity for our agency and our creative team. I worked along side the Creative Director during the entire process from research focus groups to developing the strategic platform through campaign development and execution. Our challenge was to find a way to tell the story of the company and of the organic ingredients at the same time as continuing to tell the well known adventure story. We landed on the perfect foundation: What Are You Made Of?

Please check out the platform reveal video, the strategic backing to how we developed the platform, followed by several mock print and web ads to bring the concept to life for the company and organic side of Clif Bar by telling the real stories of real Clif people.

PRO Inc. is launching a series of helpful apps to assist in with daily life and help keep you productive. We believe in not stressing the small stuff. and with it With it off your plate you can focus on more important things. PRO Inc. is starting with social media. 

Social media has become fully ingrained in our day to day habits. We are constantly sharing, everything from our careers to our creativity. The data flow is endless and the information available about an individual’s life seems infinite. This is amazing on so many levels; education, technological advancements, scientific breakthroughs. But what impact can oversharing have on us? In a time where screenshots last forever a simple slip up, typo, or poor choice in words can could haunt us. 

In this first app, named B.F.F we have chosen to tackle over sharing. The slides to left outline the user experience design process from problem to prototype I used to create this. This app is now currently in final production with their development team.  Check out the prototype here: http://invis.io/G9KX3JLNHEK

Nintendo is one of Golins major clients and I had the pleasure of working closely with our senior designer on this account for years. In that time, we successfully pushed Nintendo to constantly develop content outside their comfort zone. The collateral we produced for them ranged from viral videos to engaging print media. These are a few examples of work I got to execute from websites to collector cards and everything in between. 
 

This sports management agency needed to hit refresh on there branding. Though they had retained several top NFL and NBA players as clients on the years. It was time to replace their dated look and strategic platform to attract new clientele and bring them up to par with today’s competitors. Branding projects are some of my favorite type of work. A logo is so powerful. It represents the both tone and name of the company from afar with little or no context. After research and figuring out the white space the brand can now play to engage  current consumers while bringing in and retaining new demographics.  The next step is to design the logo. With research and competitive analysis in mind the fun starts. Here is a glimpse of the flow and revision process.

When Tobacco Free CA became our client at Golin, I was given lead on the account. We were tasked with coming up with a brand identity: content buckets, brand voice, and a uniform visual representation for their brand. Once this was developed, we then created a content plan and went into execution. These images are just few of several posts I created that currently live on their social accounts. Most of these are created from several pieces of stock photography crafted to feel as an original image. After creating this clear brand identity the client saw social media engagement and following increase dramatically.

CHECK OUT THE 360 YEAR CAMPAIGN PLANNING: HERE

Apollo is a personal cloud storage system created by Promise Technologies. This was a series to launch their product on social media. The goal was to bring to life the function, value, and ease of using their product. These lifestyle photos performed really well with their audience and sold the story of why, how, when, and where this product could help with day to day things we experience in our technology driven lives.

The challenge I solved for Ste. Michelle Wine Estates was building a brand identity for each individual wine label. To do this I created brand voices for each distinct wine, detailed content plans, hired photographers, art directed photo shoots, and edited all postwork. Here are a few of the highlights.

I produced the Holiday lifestyle social media posts for Toyota this past season. I took this project from idea to execution. For this, I met with the digital team at my agency (Toyota's social media is handled by multiple agencies), developed a theme and strategy for the Holiday series. Then I planned locations, photographed the shoot, and completed the post work. The response on social was outstanding and Toyota granted us more content opportunities because of it. Besides social, over the years at Golin I have been responsible for creating all kinds of internal and external content for Toyota. Here are a few samples that I can share.

In my work with Sands Cares, I learned how to help a corporation create awareness of their work with not for profits with causes that are important to me. I developed  platform strategies on highlighting those in need as well as those who help in order to bring awareness to huge issues that seem to go unnoticed.  I brought this to life with engaging visual designs

Appsnminded was a company run by women focussing on clean, fun content for young girls. These are samples of the apps, advertisements, and sizzle reels that I planned, managed, and developed over my time there. It was such an amazing opportunity to help so many female youth focussed nonprofits with extremely targeted advertising.

As an artist I feel its important to continue creating outside the office. Whether it is getting my hands dirty in clay, using charcoal to outline the wonderful human figure or imagine a world deep under the sea. All of these pieces reflect something personal. Here are few samples of personal works created in a number of different media. The latest, first in a series of four, is a self portrait in which I highlight learning to snowboard at thirty and fully crossing my first new experience on my list of thirty things to learn in my thirties. 

This is 360 social campaign with event activation developed for Paul Mitchell around the launch of their new line Neon. Be Neon is a mantra that embraces the idea to be the brightest version of yourself. Let the real you and your passions shine through.

Here are some additional web design samples for your consideration.